Generating Revenue

How To Drive Revenue and Make Selling A Core Competency

Check out the learning modules, tools and templates that will help you! And try a free preview of any marked "Preview".


You have accessed one of the 12 categories of the Learning Community. In each category you will find:

Learning Modules

Tools & Templates

Vendor Reviews

And don't forget you always have access to live weekly video coaching with founder Michael Dermer and our Online Community. Scroll down to see these items for this category.

If you ask seasoned sales professionals whether sales is an art or a science, they are likely to say a little of both. However, without the science, it is difficult for an organization to consistently perform against expectations. To do so, entrepreneurs should understand the building blocks of a good sales organization including picking a target market, developing a "pipeline" of opportunities, hiring right and putting in place the building blocks of a good sales organization. Whether it is just you, or a team of twenty, whether you are selling to individuals or businesses, these time tested tools drive sales of your product. Building a good process, even it is just for yourself, will help you "sell" more effectively and allow you to focus on how your offering gets your customer what he, she or it wants.

This course shows how to "sell" by learning to:

  • create a message that stands out
  • focus on your customer's needs (and not yours)
  • create a standard sales process
  • develop sales materials that can be used over and over- manage a pipeline of opportunities toward your sales goals
  • hire the right talent for your product or service
  • arm yourself or your team with the tools for success